yasmin vahdatpour

CHALLENGE Design collateral, ads, and tradeshow booth that is reflective of our new brand.
IMPACT To increase brand awareness in the market via marketing collateral and ad campaigns and to drive traffic to our booth.
OUTCOME Initial reports show a very positive response to Vituity’s new brand name and look. Highest number of leads generated in Vituity’s trade show attendance history.
INVOLVEMENT Concept development, creative direction, including photo shoot art direction, and execution across a variety
of media platforms - bookmark, print and digital ads, tradeshow booth.

CHALLENGE Design an engaging Save the Date for our annual enterprise wide meeting.
IMPACT To generate excitement and attendance.
OUTCOME Initial feedback is very positive, complementary collateral still in process.
INVOLVEMENT Theme and concept development done in collaboration with Meetings & Events. Created all design and illustration.

CHALLENGE Design visually engaging presentations for our C-Suite executives.
IMPACT To showcase our new brand and iconography while providing business updates to an audience of approx. 1000 health providers.
OUTCOME Survey feedback was very positive. Slides presented well both for the presenter and audience.
INVOLVEMENT Design and iconography concept development and executive as well as strategic writing and project management for presentation content.

CHALLENGE Design an environment that is reflective of our brand culture and messaging.
IMPACT To drive traffic to our booth and stand out on the tradeshow floor.
OUTCOME Significant increase in booth traffic, leads, and conversions in comparison to previous booth presence.
INVOLVEMENT Concept development done in collaboration with our Marketing Supervisor and Recruiting. Creative direction, including photo shoot art direction, spatial and type design, and execution across a variety of media platforms (20'x30' tradeshow booth, bookmark insert, and recruiting collateral).

CHALLENGE Create an emotional response to generate recruiting leads and align with refreshed brand culture.
IMPACT To stand out within the our healthcare space and targeted speciality lines.
OUTCOME The campaign is currently active, but our preliminary analytics indicate a significant positive response and lead-gen.
INVOLVEMENT Concept development done in collaboration with our Marketing supervisor. Creative direction through image sourcing, type design and execution across a variety of media platforms
(print and digital advertising, direct mail, and landing pages).

Conceptualized and designed an infographic detailing the factory retooling efforts at Tesla.

CHALLENGE Create a user-friendly, visually appealing internal resource that showcases our new brand.
IMPACT To create an internal portal intranet as well as a learning management system called Vituity University.
INVOLVEMENT Strategic development, creative direction, and key messaging across multiple teams (Marketing, Development, Data, Clinical Education, and Program Development) to ensure brand continuity and usability.

CHALLENGE Translate actionable messaging strategy into an integrated editorial calendar. Create a user-friendly, visually appealing internal resource that showcases monthly contributions by our health providers.
IMPACT To create an internal platform for Vituity providers to share insights, learnings, business development and patient care stories.
INVOLVEMENT Develop and implement monthly editorial calendar, manage and edit all content from contributing authors. Write all content in monthly emails. Design all components, create Marketo template and distribute on behalf of our Chief Operations Officer.

CEP America is a democratic Partnership owned and operated by our practicing physicians. Each of our 1800 physicians is an owner
and Partner in the organization. We hold an annual meeting called Partnership. This event is a way for our providers to connect,
receive business updates, attend continuing education courses, and celebrate success with one another.

INVOLVEMENT Creative direction and design in conjunction with Marketing, Meetings & Events, and C-Suite Leadership.

As shared above, each Partnership Meeting has a theme. year was Superheroes - where we celebrated the heroes within our Partnership. The app and design deliverables all shared a distinctive visual story.

Our Partners attend an annual Spring Symposium, in one of three locations, where they receive business updates from leadership, continuing education courses,
and connect with one another. In collaboration with Meetings & Events and C-Suite Leadership, I lead all creative - from design and project management
of the app development to leadership presentations and giveaways. This was the first time we integrated an app as part of the Spring Symposium. 

Creative direction, photography, and copywriting for the Henge Docks website.
Henge Docks designs high performance, comprehensive docking stations
for Apple MacBook computers, iPhones and iPads. 

Henge Docks
Art direction, design, photography, and copy writing for Henge Docks Facebook holiday ad campaign.

MasterClass
Art direction, design, image sourcing and copy writing for MasterClass Facebook ad campaign. MasterClass is a VC-funded startup that is re-imagining online education. The classes combine video content, interactive assignments, and social interaction with the masters themselves.

Feature design, and illustration and animation art direction for iPad, Android and Kindle.
Opening scene and respective icons animate throughout feature. 
Illustration by John Patrick Thomas and animation by Jimmy Simpson. 

At PCWorld magazine, I was responsible for the visual and interaction design. I also sourced and art directed illustrators, animators, and photographers for features. 

Feature design and photography art direction for both print and iPad. 
Photography by Peter Belanger.

Feature design and illustration art direction for iPad, Android, and Kindle.
Opening scene is animated. Illustration and animation by Alex Eben Meyer.

Feature design and photography art direction for both print and iPad. 
Photography by Robert Cardin.

At Macworld magazine, I was responsible for the visual and interaction design. I also sourced and art directed illustrators, animators, and photographers for features.